Smarty Pants Marketing

The toolkit, which was launched in October 2007, was designed to help small businesses and artists in the West Midlands maximise their promotional activities, by providing them with practical marketing tools, techniques, advice and support.  I absolutely love sharing my experience and knowledge gained from working in the corporate sector with local businesses and there is no greater buzz than knowing through this work I helped over 100 people improve their marketing activity.  I’m very passionate and enthusiastic about this work which I hope comes through in my sessions.

“I’m not sure I can adequately explain quite how useful Media Content Lab’s one-day marketing course run by Kerry Endsor was to our business. Indispensable is probably the right word for it.  Kerry explains things simply, stage by stage, without waffle or jargon and really just takes the mystery out of marketing.  Following the training day we were lucky enough to have a one-to-one consultancy session with Kerry and she gave us countless, easy-to-implement and low-cost marketing tips, as well as building up our confidence to successfully promote our business.  We now have an ongoing marketing plan, more new-business leads, a better relationship with our existing clients - and consequently lots more work. For a small business like ours, the course - and Kerry in particular - have been invaluable. I should also add that Kerry not only knows her stuff - she’s a lovely person too!”

Katie Parry, Supercool Design

“Kerry has been fundamental in the success of the Marketing and PR Toolkit, her support and experience has enabled us to continuously improve and cater to the needs of small businesses in the region, making the toolkit sessions relevant and focused.  Kerry’s ability to engage with businesses from a range of sectors means both the seminars and one-to-one consultancy sessions continue to have a visible impact.”

Suzanne Neal, Studio Manager, Media Content Lab